Does My Practice Need WordPress?

Article Posted in the Florida Bar’s Family Law Section Monthly Newsletter
October – November  2011  Edition
by Susan Hilliard Gibson, Webmaster & Writer

WordPress (WP) can be used as a lightweight CMS – content management system. It would only need some well thought out website architecture design. The majority of WP users though use it as blog software.

WP is increasing in popularity for other things besides just blogs. Publishers are using WP software to design websites for; news, magazine, law, sports, social networks, corporate, construction, medical, schools, boating, churches, personal and much more.

The question is why??

Main Reasons For Using WordPress:

1)      Free open source software
2)      Easiest and most friendly platforms
3)      NO HTML knowledge is required
4)      Easily customizable templates
5)      Easy to integrate social media
6)      Easy to plug-in SEO into the site
7)      Widget plug-in to translate into other languages
8)      Easy to add new content without a webmaster
9)      Easy to use administrative dashboard
10)  Cross-Blog communication tools (trackback and pinkback)
11)  Allows for multiple authors

WordPress includes a key feature which means maximum exposure for your website in search engines and that is Ping-O-Matic. Here’s how it works. At the point when a post is written and published the ping starts. Ping-O-Matic will ping all the search engines to let them know you have new content. The search engines in turn will come to the website to index the pages.

The next day you will see your RSS feed in Yahoo and Google. Ping-O-Matic is one of the best SEO tools to send traffic to your website.

Still not convinced? Here is a list of a few of the “Big Guys” who publish on WordPress.com?  They are using WordPress, why not your firm? TechCrunch, TED, CNN, National Football League, Forbes, New York Times, Reuters, GM, UPS, EBay, Sony, and VW.

As a side note, here are some impressive stats from WordPress.org:

  • 64,169,976 WP Blogs in 2011 on Internet
  • 310 Million People View WP Blogs Monthly
  • 2.5 Billion Pages Viewed Monthly
  • 500,000 New Posts Daily
  • 400,000 Comments Daily
  • 100,000 WP Blogs Created Daily

Grab this Beginners Guide to Blogging and Content Strategy PDF

If you have questions for Susan you can email her.

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